Responsibilities:
Design and illustrations
Tools used:
iPad Pro, Sketch, Photoshop
Client:
Vingården Stora Boråkra
(Final project at Berghs School of Communication)
Task:
Choose a local brand and work with a package design for their products.
New logotype
The logotype today is a hand-drawn acrylic painted house with a bold font. The client liked the feeling of art and paint in the existing logotype so I kept that in mind when I created the new one.
The new logo is therefor a digital hand-drawn house, and I used a new font.
Existing vs. New bottles
The client likes the art/painted feeling of the logotyp and the package design. Today they have one white wine, Solaris, and a grappa, Exelent. I used the existing bottles as inspiration when I created the new ones.
I re-designed the labels for Solaris and Exelent, and I also created two new labels for future wines. The illustrations are digitally hand drawn.
Web with new brand identity
Except for the new logo and package design, I created a branded guideline document with the new logo, fonts and colors.
I also put together two mock ups to give the client a feeling of how they can work with their new brand and identity.
